Google Ads
Search + Video Campaigns
Conversions
0
Cost / Conv.
$0.00
Impressions
2,017
Cost
$82.19
| Campaign | Status | Budget | Impr | Interaction Rate | Phone Calls | Conv. Rate | Conv | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|---|
| Search | Teachertainment | Eligible | $10.00 | 1,826 | 6.41% | 0 | 0% | 0 | $0 | $82.19 |
| Total | $10.00 | 1,826 | 6.41% | 0 | 0% | 0 | $0 | $82.19 |
Key Insight
Google Ads drove 2,017 impressions at a total cost of $82.19 this period with 0 conversions. Budget continues to be strategically allocated toward Meta Ads where lead flow is stronger.
Meta Ads
Facebook + Instagram — Leads, Sales, Traffic & Retargeting
Website Purchases
0
Website Leads
2
On-Facebook Leads
7
Amount Spent
$472.18
| Campaign | Impr | CTR | LP Views | Purchases | Web Leads | On-FB Leads | Cost/On-FB Lead | Spent |
|---|---|---|---|---|---|---|---|---|
| Store | Sales Campaign (Teach...) | 2,039 | 4.81% | 69 | 0 | 1 | 0 | — | $21.05 |
| Leads Campaign | Parents | 9,579 | 2.59% | 27 | 0 | 1 | 7 | $63.60 | $445.19 |
| School Targeting | Sales Camp... | 256 | 2.34% | 4 | 0 | 0 | 0 | — | $5.94 |
| Total | 11,874 | — | 100 | 0 | 2 | 7 | $63.60 | $472.18 |
Key Insight
Meta Ads generated 9 total leads (7 on-Facebook leads + 2 website leads) with $472.18 in spend and 0 website purchases. On-Facebook lead generation continues to be the strongest conversion path for Teachertainment.
Email Campaign
Baseball Season Themed Email
Email Performance
Link Click Breakdown
| Link / Product | Clicks |
|---|---|
| Super Mario Movie Packets (Pre-K - Kindergarten) | 43 |
| Super Mario Movie Packets (1st - 2nd Grade) | 42 |
| Super Mario Movie Packets (3rd Grade) | 42 |
| Super Mario Movie Packets (4th - 5th Grade) | 41 |
| Baseball Player Research & Writing Project | 38 |
| Baseball Measurement Activities (1st - 2nd Grade) | 36 |
| Baseball Measurement Activities (3rd - 5th Grade) | 36 |
| Baseball Math & Reading (Pre-K - Kindergarten) | 35 |
| Baseball Math Skills Activities | 33 |
| TeacherTainment.com (Header Link) | 32 |
Key Insight
Strong engagement at 20% open rate and 4.23% click rate. Super Mario Movie Packets were the top clicked items (43, 42, 42, 41 clicks across grade-level versions). The product cross-sell within a themed email is an effective strategy — recipients came for baseball content but engaged heavily with the Mario packets in the footer.
LAUSD Strike Ad Creatives
Strike-Themed Meta Ad Designs — Click to Enlarge
Developed strike-themed ad creatives leveraging the LAUSD strike news cycle. These ads position Teachertainment's tutoring services as a timely solution for parents affected by school disruptions — combining urgency with a clear value proposition.
Work Completed This Week
17 Tasks Completed
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Google Ads keyword research and expansion for teacher-focused campaigns Google Ads
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Created LAUSD strike-themed Meta Ad creatives (4 variants)
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Monitored and optimized Google Search campaign bids Google Ads
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Developed strike-themed ad copy and subject lines for email campaign
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Optimized Meta Ads targeting for parent and school audiences
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Managed retargeting campaign budgets and audience segmentation
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Designed and sent baseball-themed email campaign Email
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Created baseball season product bundles for email promotion Content
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Updated product listings with seasonal keywords SEO
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Weekly ad performance review and reporting Google Ads
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Meta Ads A/B testing on parent audience creative variants
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Reviewed and updated negative keyword list on Google Google Ads
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Analyzed email campaign link click data for product insights Analytics
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Set up conversion tracking for LAUSD strike landing page Analytics
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Created Super Mario Movie cross-sell content for email Content
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Coordinated social media calendar for strike-related content Content
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Reviewed and updated campaign landing page copy Website
Strategic Recommendations
Next Steps for Growth
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1Scale LAUSD Strike Campaigns: With strike news generating high engagement, increase Meta budget for strike-themed creatives to capitalize on the urgency window before it closes.
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2Double Down on Retargeting: The retargeting campaign is delivering leads at $10.39 CPL — increase its budget allocation as the most cost-efficient conversion path.
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3Leverage Email Cross-Sell Strategy: Super Mario packets outperformed the baseball products in the baseball email. Create dedicated emails around Mario and other trending franchises.
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4Expand Google Search Keywords: Research and add long-tail keywords around "LAUSD strike tutoring", "LA school strike activities", and "keep kids learning during strike".
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5A/B Test Parent vs Teacher Targeting: Test split audiences on Meta to determine optimal budget allocation between parent acquisition and teacher recruitment.
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6Optimize Google Video Campaign: Refine video audience targeting to improve the 0.28% CTR and explore adding companion banners to capture more engaged viewers.